As you can probably see from some of my past posts, I spend a lot of time thinking about what a jeweler is, what constitutes 'good' jewelry and how one 'should' market their work.
To that end, I picked up the latest edition of Vanity Fair today, which included the Plus Jewellery Issue. I was both pleased and disappointed by what I found.
What pleased me was the article on young jewellers by Annable Davidson, which mentioned a few of my favorite young London jewellers, Tomasz Donocik and Nutre Arayavanish (who I have previously blogged about here.) As well as current media darlings in the contemporary world David Goodwin and Jo Hayes-Ward, who have featured in How to Spend It and exhibitions such as Dazzle and Rising Stars.
(aside: I am so glad to see that Tomasz now has a wonderful new website, as it is great to be able to find his work online)
I was also pleased to see mentions of other all time favorites: Shaun Leane and Wendy Ramshaw, as well as interesting pieces on Verdura and the Lesotho Promise diamond.
But what really irked me was the interchangeability of what they call contemporary jewellery, and the absence of a discussion of the different between an excellent jewellery, an excellent designer and an excellent marketeer. This is a subject that I often find myself going back to and trying to blog about, but can't seem to without sounding like an utter lunatic. But I will try here.
When I was in art school I took a class on history of design. We studied everything from the evolution of the fork and the design of the toaster to the difference between an 'artist' and a 'craftsperson'. I never really thought that there was a difference when I was a practicing jeweller as I was designing and crafting my own pieces. I felt that a person practicing a craft such as jewellery was also an artist. However, now that I have worked with Fine Jewellery, both antique and modern, as well as working closely with famous contemporary jewellers and jewellery designers, I find that jewellery is one of those areas where is it important to recognize that there is a difference and that there can also be a blurring.
I see many distinctions in the jewellery world which are all too often lumped into one title, Jeweller.
There are master craftspeople, who work for large jewellery houses or behind big designers, who make exquisite work which would make you weep but do not design the jewels themselves. Think: the fingers behind Lalique, JAR, Victoire de Castellane's Belladona collection etc.
There are amazing designers who do not and/or could not make the jewels themselves. Think: (all three mentioned in Vanity Fair) Verurda, Victoire de Castellane herself, or up and coming Jessica McCormack.
And there are designer/makers who make or have made amazing pieces which they designed themselves. Think: Fred Rich, Wendy Ramshaw, Shaun Leane, or those young artists mentioned above, Tomasz and Nutre.
Lastly, there are those that I do not favor and will name the 'Great Marketeers'. These are celebrities or socialites or just amazing PR people, who are neither great designers nor jewellery makers, but yet find themselves labeled Jeweller because they put their name to a line dully designed, expensive and often mediocre quality jewels. Think: Sho, Philippa Holland, and to be honest, though he may not have started this way, Theo Fennell (see and upcoming post The Emperor's New Clothes). They have a great story (and great funding behind them) and allure which other celebrities and socialites cling to and before you know it they are a the current IT Jeweller'.
I think that Vanity Fair, jewellery journalists and jewellery lovers owe it to themselves and their readers to see a distinction between these categories in order to appreciate each one for the distinct skill and talent that they bring to the world of jewellery. To lump them all together discredits the others and devalues (financially) the work that they have to offer.
That said, I love a bit of each, and have been know to fall equally in love with a mass produced bauble as a one of a kind masterpiece. That is my flip flop.



























